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Why do you have a website and what is it used for? I know it sounds like a basic business question but you would be surprised to learn that most businesses under-utilize their site and miss a great opportunity at bringing in revenue through their domain.

Is your website designed for your customers, or for you? Again, any easy question but many people miss the mark. Your website should reflect your brand while catering to your customers needs. Ease of navigation, visuals (images, color sheme), quickness in loading, quickly findable basic information (contact)... all of these play a role to the split second decisions that your customers are making about you, your business, and determining if they should buy your candles or hire you to fix their roof.

Black Top Marketing has a deep understanding of how customers interact with a website and can provide an overhaul or build a robust site from scratch.